Retail Management

Using the retailer chosen from your first assignment.

Undertake a comprehensive and extensive look at the internal positioning of this company in regards to how it is dealing with the issues identified and discussed in the first assignment.

This assignment should open with a short summary of the external factors identified, then be based on the all INTERNAL workings relating to these external factors.

Internal workings could consist of but not exclusively pricing tactics, profitability, store location, customer services, store atmosphere, operating procedures, goods/services offered and promotional methods amongst others.

Different companies will use different internal workings; you must ensure that the internal workings identified are not generic or fictitious.

This is your review of the key INTERNAL marketing activity of the organisation.