2 pages summary analysis for Snapchat

The analysis must include:

• Executive summary

• History and evolution of the platform (How did it started?)

• Features specific to the platform (Why is this platform unique?)

• Characteristics of its audience (Who joins this network? What are they looking for?)

  a. Demographics

  b. Motivation to use the platform

• Relevant marketing metrics (How can we measure success?)

• Ideas to create an engaging profile (What type of content should be posted?)

• Successful brands on the platform (“Best of the platform 2014” )

• Other relevant information