4 1 discussion zappos a unique company culture 1

First, watch Igniting Creativity to Transform Corporate Culture. This TED Talk by Catherine Courage examines how creativity needs to be infused into the organizational culture to foster innovation and to challenge the status quo. Next, watch this Zappos Company Culture video. As you watch the videos, think about the various elements of effective organizational structure. In your initial post, answer the following questions:

  • Do you think the unique culture of Zappos will help or hurt the company in the long run? Explain and provide specific examples, where applicable.
  • Do you think more companies in the future will follow this model? Why or why not?
  • In your opinion, what company today could benefit from this unique strategy? Explain your rationale.

In responding to your peers, comment on the impact that organizational structure has on a company like Zappos. What dynamics are involved? Think about places where you have worked and how the culture impacted you.

To complete this assignment, review the Discussion Rubric document.

Igniting Creativity to Transform Corporate Culture


Zappos Company Culture video


I need to response done on 2 classmates.

first one is

4-1 Discussion: Zappos: A Unique Company Culture – Chad Newman

Chad Newman posted May 27, 2020 12:37 PM

I believe that Zappos has found something that works within their organization currently and is allowing them to retain employees and boost their overall satisfaction. I would be interested in results from an employee satisfaction survey in recent years to see what precisely the employees are saying about the company anonymously. The idea that they have been able to better employees’ ways of thinking outside of the company is impressive. The story from the women that found money shows that they have been able to help her think about her actions before perusing them. In the long run, every company, not just Zappos, has to rethink its operation. The idea is always to be evolving on how we work. If we think for one second that we can use the same model forever, then we are mistaken. Our culture is ever-changing, and our business approaches and company cultures need to evolve with it.

Other companies may attempt to try out the same model as Zappos, some will be able to pull it off, but others will fail because they will struggle to change only what they would like to see changed, not all the same areas that Zappos implemented in. I tend to think that every company is unique in its way. I’m sure even in Zappos, there are things that they do not want the general public to know and only put those who will speak highly of the company on camera for their video. This is why the employee satisfaction survey would be a better gauge at knowing how the company is operating. As for a company that I think could benefit from the Zappos model, it would have to be any company with low employee satisfaction, little to no creative thinking, and poor leadership. This would allow them to reshape their company to benefit the current workforce population and succeed in their goals.


2nd classmate

Week 4

Hervintz Desert posted May 27, 2020 11:37 AM

Hello Class,

I believe that this culture of delivering happiness and focusing on the core values that they presented will help them in the long run. The Marines also have core values of honor, courage, and commitment and these values help define everyone in the organization; its like the voice in the back of your head that talks to you every time you make a decision or interact with someone in or out of the business environment. Doing this drives employees to be as passionate and hard working for their business. Not everyone will be on the same page in terms of this passion but in general a majority of people will be more motivated to work hard for the company because of how passionate they are.

In terms of other companies, I think that they will try to instill the core values method but it may not be similar to those of Zappos. People join clubs and gangs because either those groups represent something that they are passionate about or they share the same core values as them. Joining a work force that you share the same values as makes the employees more willing to work hard and makes them more passionate about the job. So I believe that as cultures and generations change, so will the idea of companies. We already see it in these big name companies like Google where they treat it like a family versus an old school big corporation. This method gets proved everyday through their success.

If I had to give this model to a company, I would give it to Corrections Corporation of America (CCA). I’ve done some research in the past, know a handful of people employed by them, and have studied Orange is the new Black and it seems that major privately owned prison corporations are not unified. They usually are funded by a large investors and usually take a general guidance from a federal level of regulations. This leaves room for corruption and a dispassionate work ethic. Implementing a work environment that focuses solely on rehabilitation and passion for helping people can reduce the possibilities of corruption and if you can instill that passion to a staff of officers then they would not only be more willing (and happier) to work in that environment, but they would do a better job of it.

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