case analysis 442

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Research Case Analysis

Week 2

Outline and Grading Guide (100 points)

Choose a Fortune 500 company that you are interested in researching for this assignment.

This company should be a different company than your Week 5 Research Case Analysis company or your Course Project company.

Write a report applying specific course concepts from this week’s reading. Examples are Competitive Intelligence, Demographics, Porter’s 5 Forces, Value Chain Analysis, Resource-Based View, Balanced Scorecard, Human Capital, and Social Capital.

The research case analysis may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., Business Strategy from this week’s reading assignment). Relevance and probable interest to the class are especially welcome.

The research case analysis should fully address the following points in this order.

  • The organization you have chosen,
  • Discuss the company utilizing specific course concepts from this week’s assigned reading by citing the name of the concept and the page it is located on in the textbook (50 Points),
  • what practical managerial implications the material has (45 Points), and
  • References (5 Points).

FORMAT:

REFERENCES

When you have completed the paper using the above sections, insert a page break and have a separate reference page. The references should be listed in accordance with the APA guidelines as shown in the tutorial.

Dess, G., Lumpkin, G., & Eisner, A. (2016). Strategic Management (8e). Boston: McGraw-Hill Irwin.

Side Notes

EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then the file name for your paper would be jonesergoogle.doc.