Please read the case and contribute to the discussion with your ideas and opinions about the following questions.
- Using the various personality characteristics discussed in this chapter, how would you describe Sir Richard Branson’s personality?
- Which specific perceptual biases can you describe that you identified as having an influence in the case?
Substantiate your answers with ideas from the lecture and textbook reading on the important topics of Personality and Social Perception.
Follow the rubric to maximize your grade.