Complete only a thesis statement and synopsis of the case

This is a group project- Case Analysis. My part of the project is to do the Thesis Statement, Synopsis of the case.

The case can be found at:
http://www.homeworkmarket.com/sites/default/files/q5/17/11/strategic_planning_mba_book.pdf

CASE 9: AirAsia: The World’s Lowest-cost Airline

-You should apply the concepts, theories, and applications (beyond mere definitions) from your text.

-Try using the necessary vocabulary as you read the chapters, but do not feel the need to use “biz-speak.”  Instead, focus on a direct, professional, analytical approach using the fewest possible words.

I feel that it should be at least 2 pages, but if you need more than that, please do as many pages as you need to complete the assignment.