DISCUSSION 1:

WEEK 2: COURSE PROJECT SELECTION AND SWOT

COMPANY: UBER

Select your Course Project organization and post it here. State why you chose it. Be sure no one has chosen the same one already by reading prior posts so that no organization has been picked by more than one student. Apply SWOT analysis to your Course Project organization.

Post the results here to share with the class.

DISCUSSION 2:

WEEK 2: UNDERSTANDING THE MARKET AND CONSUMER BEHAVIOR (GRADED)

Visit the U.S. Census website at www.census.gov (Links to an external site.). What information can you find that will help you to estimate the size of the market for your Course Project product? What demographics can you learn about potential buyers that will help you target the addressable market, such as age, gender, income, education, and so forth?