(Critical Thinking- Evaluation and Deduction) Assignment

Go to the http://www.youtube.com/watch?v=mYF2_FBCvXwwebsite and watch the video clip: Porter’s five forces.

Go to the www.strategyclub.com website. Please click “student resources” and watch the video clip: “ case guidelines”.

Conduct a Porter’s Five-Force analysis on the Jewelry industry. 

Evaluate each of the five forces.  Determine relevant aspects of each force in the particular industry, and summarize with your evaluation of the strength of each force.  Based on this analysis, determine the recommendations you would make for:

–a firm already in the particular industry

–a firm considering entering the particular industry