Note: check the attached file for the assignment discussion format and list of potential Marketing Topics for Current Event Discussion
This assignment is designed to develop students’ ability to search and process information about marketing and to broaden students’ marketing knowledge. Through this assignment, students are encouraged to keep abreast of current problems and develop appreciation of business and marketing techniques.
1. Students are required to subscribe to at least one of the following magazines or podcasts find an article that is no more than three-year-old to share for discussion.
Magazines: Business Week, Financial Times, Adweek, Harvard Business Review, MIT Sloan Management Review, Wall Street Journal, eMarketer, and/or Business Insiders.
Podcasts: Business Wars, Business Wars Daily, Planet Money, WIRED Business – Spoken Edition, WSJ Tech News Briefing, Marketplace Tech, The McKinsey Podcast.
2. Students should find an article or podcast from the above sources that is:
About a specific company or industry
No more than three-years-old.