Do you think all marketing staff members should be equipped to speak with the public about the firm’s financial matters?

Contents of a Annual Report
Discuss the following scenario: Staff members from the marketing department of your firm are doing a splendid job selling products to customers.  Many of the customers are so pleased that they are also buying shares in the company’s stock, which means that they receive a copy of the firm’s annual report.  Unfortunately, questions sometimes arise that the marketing staff members are woefully inadequate at answering.  Technical questions about the firm’s financial condition and performance are referred to the chief financial officer, but the director of marketing has asked you to write a memo in which you explain the key elements in an annual report so that marketing representatives are better prepared to respond to questions of a more general nature.
For your initial post, write a clear concise memo (no more than 250 words) that describes the contents of an annual report so marketing personnel can understand the basic requirements of an annual report. Reference this week’s readings and lecture to help organize and explain your thoughts. In addition, answer the following questions:

    • Do you think all marketing staff members should be equipped to speak with the public about the firm’s financial matters?
    • What are some of the benefits of improving employee financial literacy?

Respond to at least two of your classmates’ posts.


THIS TUTORIAL INCLUDES TWO ANSWERS FOR THE 
DISCUSSION QUESTION TO HELP YOU SCORE BETTER

 

Link to other tutorials for OMM 622, just click on Assignment/Discussion name to go to respective tutorial.
·         OMM 622 Week 1 Assignment ( 10-K Ford Motor Company )

·         OMM 622 Week 1 DQ 1 ( Contents of an Annual Report )

·         OMM 622 Week 1 DQ 2 ( Financial Statement Analysis )

·         OMM 622 Week 2 Assignment ( Balance Sheet – Ford Motor Company )

·         OMM 622 Week 2 DQ 1 ( The Balance Sheet )

·         OMM 622 Week 2 DQ 2 ( Understanding the Notes to the Balance Sheet )

·         OMM 622 Week 3 Assignment ( Income Statement – Ford Motor Company )

·         OMM 622 Week 3 DQ 1 ( Income Statement )

·         OMM 622 Week 3 DQ 2 ( Analyzing an Income Statement )

·         OMM 622 Week 4 Assignment ( Cash Flow Statement – Ford Motor Company )

·         OMM 622 Week 4 DQ 1 ( The Statement of Cash Flows )

·         OMM 622 Week 4 DQ 2 ( Analyzing the Statement of Cash Flows )

·         OMM 622 Week 5 Assignment ( Auditing )

·         OMM 622 Week 5 DQ 1 ( The Quality of Financial Information )

·         OMM 622 Week 5 DQ 2 ( Conflicts With GAAP )

·         OMM 622 Week 6 Assignment ( Financial Statement Analysis )

·         OMM 622 Week 6 DQ 1 ( Financial Ratios )

·         OMM 622 Week 6 DQ 2 ( Financial Analysis )

 

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