final exam 214

For the final exam you will be doing research on the three levels of strategy and how they pertain to the current COVID19 pandemic. Focus on current strategies as the industry moves forward, not the impact of what has occurred. The paper is to be written in 3rd person context and include an introduction that addresses what you will be discussing, a body that consists of the three levels of strategies and a conclusion that summarizes your research. The suggested length for this assignment is two pages per each level of strategy, not including introduction and conclusion. You will need to follow MLA guidelines for spacing, font size and in-text citations. Listed below are the suggested paths to follow for each strategy.

Corporate Level

At this level you want research strategies franchise companies are employing to support their franchisors.

Business Level

At this level you want to research strategies hotels are using to capture and grow business.

Functional Level

At this level you want to research strategies hotels are employing to promote a safe environment for hotel employees and customers as well as strategies to provide a high level of customer service.

Below are a few websites that can assist you with your research.

You can also find first quarter reports and recent news from franchisors such as: Hyatt, Hilton, IHG, Marriott, and Wyndham on their websites. These can be found in the press release and investor relation sections.