Mckenna JBR Marketing is everything, business reading notes help

Reading the following article Attached and writing a reading notes with no plagiarize

Format:  

1. -Two-page maximum 
2. -single space, business block, justified margins, 10-point font 
3. -APA bibliographic citation of the work as your ‘title’ 
4. Central theme – identify author’s main lesson/argument – what is the author(s) teaching us 
5. Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
6. Main takeaways – so what and now what? How do we best apply the knowledge from this article/book? 

mckenna_hbr_on__marketing_is_everything__1_.pdf