mgmt 479 case study assignment

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Overview

This is your first case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies eText. You are required to read and analyze this case study.

Your analysis must include a:

  • S.W.O.T. Analysis
  • PESTEL Analysis
  • Lists in bullet format of:
    • Resources
    • Capabilities
    • Core Competencies
  • A total of four findings of fact; 1 from each of the four functional areas of business:
    • Management
    • Marketing
    • Finance
    • Accounting

Directions:

Case Study Assignment 1 should be double-spaced, 12-point font, and not exceed 10 pages.

The complete case study is attached along with the directions. Let me know if you need anything else.