SERIOUS TUTORS ONLY; ABSOLUTELY NO PLAGIARISM. Due Sunday at 10 p.m.

Must use this outline for the paper this is the only way it will be graded if its done this way.

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Describe Main Line of Business of  the Company

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Name Four Countries in which the Company Operates

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Implementation of Competition

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Implementation of Target Market

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Implementation of Product Strategy

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Implementation of Distribution Strategy

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Implementation of Communication Strategy

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Implementation of Pricing Strategy

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Differences in Implementation: From One Country to Another

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph.  Using direct quotes does not show your mastery of the subject.

Conclusion

  Add some concluding remarks-can be a sentence or two.

NOTE: Do not change the font or margins to make the paper appear shorter or longer

References

NOTE: The reference list starts on a new page after your conclusion

This is the actual assignment thats need to be done.


Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

  • Describe the main line of business of the company.
  • Name 4 of the countries in which the company operates.
  • Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:
    • Competition
    • Target market
    • Product strategy
    • Distribution strategy
    • Communication strategy
    • Pricing strategy

  • Describe any differences observed in the implementation of this concept from one country to another.

This assignment will be assessed using additional criteria provided here.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.