short answer: Product adaptation

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  • Consider a local product that you would like to market globally. Determine the steps that you would take to analyze the cultural and psychological factors affecting adaptation.  
  • From the second e-Activity, describe the companies you selected and analyze common themes among the companies. Determine how these characteristics will help with product adaptation.

e-Activicty

Go to Interbrand’0 s Website and choose three of the top 100 Global Brands. Click on the interactive block for each of the selected companies to access more information about the brand. Clik http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx for information on the system that Interbrand uses to rank companies.