strategic management and marketing for healthcare

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Two large multispecialty medical groups have recently asked you to conduct audits using the BCG matrix. For the first group, your analysis reveals the following distribution of services:

  • Cash cows—65 percent;
  • Stars—10 percent;
  • Problem children—20 percent;
  • Dogs—5 percent.

In the second group, the distribution is:

  • Cash cows—20 percent;
  • Stars—60 percent;
  • Problem children—15 percent;
  • Dogs—5 percent.

Provide your analysis to each group and how you reached your analysis.

500 words, 2 scholarly, peer reviewed references, in addition to course textbook, 1 instances of biblical integration.