What are the key problems that Gupta should focus on in the short term and in the long term?

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Please read the uploaded Case 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the following questions.

  • What are the key problems that Gupta should focus on in the short term and in the long term?
  • What is your recommendation for Coke’s communication strategy?
  • Who are the key constituents? Could Coke India have avoided this crisis?