2 pages summary analysis for Snapchat
The analysis must include:
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Executive summary
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History and evolution of the platform (How did it started?)
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Features specific to the platform (Why is this platform unique?)
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Characteristics of its audience (Who joins this network? What are they looking for?)
a. Demographics
b. Motivation to use the platform
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Relevant marketing metrics (How can we measure success?)
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Ideas to create an engaging profile (What type of content should be posted?)
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Successful brands on the platform (“Best of the platform 2014” )
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Other relevant information
2 pages, 1.5 space