Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations.

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Review the      Terminal Course Objectives

  • How will      accomplishing these objectives support your success in management?
  • What risks      or challenges might a health care manager encounter if he or she has not      mastered these objectives? Explain your answer.

Course Objectives:

 

  • Analyze       and differentiate the options offered by multiple marketing research       firms to ascertain the best method for gathering customer perceptions       about healthcare services and organizations.
  • Assess       the cost of various marketing methods used by healthcare organizations       and the potential return on investment.
  • Describe       the various marketing media options available for healthcare       organizations and their potential for building awareness and sales.
  • Explain       how marketing results are gathered and assessed for healthcare       organizations.
  • Plan a       marketing strategy for a healthcare organization that increases market       awareness in a target market