Answer 20 EASY Tourism/Hospitality Multiple Choice Questions
Question 1
1.
An organization’s objectives should be _________.
Answer
short and few in number |
|
clear and specific |
|
clear and unreasonable |
|
long and open-ended |
4 points
Question 2
1.
Which stage of the product life cycle is characterized by retailers gradually carrying the product and consumer demand increasing along with profits rising and competitors taking notice?
Answer
introduction |
|
growth |
|
maturity |
|
decline |
4 points
Question 3
1.
What is the goal of relationship marketing?
Answer
to know the names of all the business’s customers |
|
to segment a market by age |
|
to create a customer for life |
|
to introduce a new product to the market |
4 points
Question 4
1.
Market research, product promotion, and product distribution are all steps in _________.
Answer
the promotional mix |
|
the marketing process |
|
an environmental analysis |
|
defining a mission |
4 points
Question 5
1.
Which of the four P’s of marketing is the process of getting the product to the consumer called?
Answer
promotion |
|
marketing |
|
destination marketing |
|
distribution |
4 points
Question 6
1.
Product decisions include _________.
Answer
naming and deciding how to package a product |
|
naming and determining the price of a product |
|
determining price and selecting advertising media |
|
deciding how to package and where to place a product |
4 points
Question 7
1.
The concept of conveying the value of products through placement, adequate information, and easy exchange is known as _________.
Answer
practicality |
|
business’s purpose |
|
utility |
|
goal |
4 points
Question 8
1.
Complimentary shampoo, clean towels, and breakfast are examples of goods in the _________ industries.
Answer
hospitality and tourism |
|
sport management |
|
food and beverage |
|
transportation |
4 points
Question 9
1.
The total assortment of products that a company makes or sells is called _________.
Answer
the marketing mix |
|
the promotional mix |
|
the pricing mix |
|
the product mix |
4 points
Question 10
1.
Which of the following are the four basic elements of the marketing mix?
Answer
executive summary, situation analysis, marketing strategies, and evaluation and control |
|
demographic, psychographics, behavioristics, and politics |
|
coupons, ads, direct mail, and broadcasting |
|
product, price, place, and promotion |
Question 1
1.
Production sheet calculations include ________.
Answer
expected daily sales |
|
costs of food |
|
counting products on-hand |
|
allowable deviations |
|
annual kitchen budgets |
4 points
Question 2
1.
A(n) ________ restaurant is a popular way for a young entrepreneur to enter the restaurant business.
Answer
sandwich |
|
family |
|
haute cuisine |
|
ethnic |
|
quick-service |
4 points
Question 3
1.
Curbside appeal includes ________.
Answer
the available parking |
|
a highway billboard |
|
the window decorations |
|
the appearance of the property from the parking lot to the restrooms |
|
the location of the building |
4 points
Question 4
1.
Perhaps the fastest- growing segment of ethnic restaurants in the United States, popularity-wise, is ________.
Answer
Italian |
|
Fusion |
|
Mexican |
|
Greek |
|
Chinese |
4 points
Question 5
1.
________ is a trend in restaurants.
Answer
More sit down food restaurants |
|
Steakhouses again gaining popularity |
|
Segments splitting into courses |
|
Difficulty finding good meat cuts |
|
Printing menus in English and Spanish |
4 points
Question 6
1.
Describing, recommending, showing, and offering a variety of food and beverage choices to a guest is known as _____________.
Answer
marketing application |
|
sales competition |
|
serving |
|
order taking |
|
suggestive selling |
4 points
Question 7
1.
Product specification determines ________.
Answer
temperature and humidity |
|
cut of meat, weight, fat content |
|
the cost of the food item |
|
the house manager’s control |
|
how to order food |
4 points
Question 8
1.
People are attracted to theme restaurants because ________.
Answer
of the location |
|
they like the decorations |
|
of the nostalgia |
|
of the total experience and social meeting place |
|
of the limited menu and costumes of the staff |
4 points
Question 9
1.
Forecasting sales has two components: ________.
Answer
guest counts or covers and average check amount |
|
advertised coupons and lower prices |
|
weather conditions and food prices |
|
courteous servers and quick food |
|
season of the year and specialty food |
4 points
Question 10
1.
Each kitchen station must create ______________.
Answer
sales projections |
|
cost analysis |
|
job analysis |
|
workers’ performance ratings |
|
production control sheets |