BA470 Week 4 Assignment P’kolino Case Study Analysis

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P’kolino Case Study Analysis

Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P’kolino case study located in your textbook.

  • Chapter Seven Case Study: P’kolino (pages 261 – 304).
  • Case Study questions are on page 304.

Write a 2-3 page paper.

Address the following in your paper:

  • Does the business plan tell a coherent and compelling story?
    • If not, what would you change?
  • Does the plan capture all of the learning that Antonio and JB have accumulated?
    • If not, what would you change?
  • What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
    • Give a thorough explanation of each
  • What are the three strongest aspects of the plan?
    • Give a thorough explanation of each
  • What areas need improvement?

Provide a summary/concluding paragraph

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment criteria

40

Demonstrates an understanding of lesson concepts

20

Clearly presents well-reasoned ideas and concepts

30

Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting

10

Total

100