complete financial management assignment

Instructions

You are the CFO of a family owned, regional mass merchandise retailer. You operate in a very competitive

market against a host of large national retailers. Your CEO is a big believer in learning from players of all

sizes, and is requesting your analysis and guidance. While there are dozens of potential companies worth

exploring, you want to begin by taking a close look at two major players: Walmart (NYSE: WMT) and JC

Penney (NYSE: JCP). You have decided to organize your work into TWO components:

Part A: Financial Analysis Snapshot of key data from the annual reports

Part B: Executive Memo and brief Video Presentation of your analysis