Final Project Part III

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(Sutter Homes Wine)

  • Chapter 6:
    • Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors.  Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits.  Prepare a market-attractiveness/competitive-position matrix for the segment
  • Chapter 7
    • Write a positioning statement and a value proposition for the product(s) to be marketed.  Construct one or more perceptual maps or a vale curve to clarify its positioning versus competitors. 

** Any statistic or number used in the paper must have a reference