Groupon: Helping Consumers with Purchase Decisions, questions help

Please type each question as a heading and then type your answer below the question.

Groupon: Helping Consumers with Purchase Decisions“

1.  How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 200 subscribers in 48 countries today?

2.  What is the Groupon promise? How does Groupon promise affect a consumers perceived risk and cognitive dissonance?

3.  Describe the five stage purchase decision process for a typical Groupon user.

4.  What are possible psychological and sociological influences on the Groupon consumer purchase decision process?

5.  What challenges does Groupon face in the future? What actions would you recommend related to each challenge?