is Pepsi Cola a substitute for Coca Cola?

MBA 5101 Unit IV Discussion Board 

According to Porter’s discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? Why, or why not? If you worked for another soft drink company, what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why? 

MBA 5101 Unit 4 Discussion Board

MBA/5101 Unit IV Discussion Board

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