You will create a fictional start-up company that serves the U.S. market with a product or service.
Write a one to two (1-2) paragraph journal entry in which you:
- Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission.
- Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
Note: Upon completion of the journal, fill out the “Company Overview” section in the Marketing Plan Template, located in Week 1. Next, insert the information from the completed Journal 1 entry into “Section 1: Executive Summary” within the provided Marketing Plan Template.