MGMT 600 Business Planning Seminar
Week, TCOs, and Topics | Readings and Class Preparation | Activities and Assignments |
Week 1 TCOs A, B, C The Beginning |
Chapter 1: Starting the Process
Chapter 2: Getting Your Plan Started Chapter 22: Time-Saving Tips |
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Week 2 TCO C The Problem and Answer |
Chapter 2: Getting Your Plan Started
Chapter 3: Making Your Plan Compelling Chapter 5: Company Description |
Assignment:
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Week 3 TCO C Industry Analysis |
Chapter 6: Industry Analysis & Trends
Chapter 8: The Competition Chapter 9: Strategic Position & Risk Assessment |
Assignment:
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Week 4 TCOs B, F The Marketing Plan |
Chapter 7: Target Market
Chapter 10: Marketing Plan & Sales Strategy Chapter 14: Social Responsibility & Sustainability |
Assignment:
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Week 5 TCOs E, G, J The Operations Plan |
Chapter 11: Operations
Chapter 12: Technology Plan Chapter 13: Management & Organization |
Assignment:
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Week 6 TCOs H, I, J The Financial Plan |
Chapter 16: The Financials
Chapter 19: Looking for Money |
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Week 7 TCOs A, D The Pitch |
Chapter 4: The Executive Summary
Chapter 15: Development, Milestones & Exit Plan Chapter 17: The Plan’s Appendix Chapter 18: Preparing, Presenting & Sending Out Your Plan |
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Week 8 All TCOs/Topics The Finish |
None | Assignment:
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