Public Relations

/in /by

3 x 500-word reading summaries

Demonstrates conceptual grasp of key terms and analytical approach to topic reading within 500-word limit  

• Use appropriate referencing (APA or Chicago)

• Double-space the assignment

• Number each page

• Use a wide margin

Choose any 3 essential readings (500-words each summary):

a.   Culture

Key concepts

1. Anthropology

2. Ethnography

3. Cultural intermediary

4. Occupational culture

5. Postmodernism

Essential reading :

Set text: Ch. 2 Public relations in the postmodern city: An ethnographic account         of PR occupational culture in Mexico City

b.   Social media 

Key concepts :

1. Social media

2. Public sphere

Essential reading :

Set text: Ch. 7 Pragmatism, semiotics and sacred truth

c.  Popular culture  

Key concepts

1. Popular culture

2. Representation

Essential reading :

Saltzman, J. (2012). The image of the public relations practitioner in movies and television, 1901-2011. The IJPC Journal, 3, 1-50. Retrieved from http://ijpc.org/page/journal.html

d.  History

Key concepts

1. History

2. Historiography

3. Progressivism

4. Ideology

5. Professionalisation

Essential reading :

Sheehan, M. (2007, November). Australian public relations campaigns: A select historical perspective 1899–1950. Australian Media Traditions: Distance and Diversity: Reaching New Audiences. Sydney. Retrieved from http://www.csu.edu.au/special/amt/publication/sheehan.pdf

e.   Globalisation 

Key concepts

1. Public relations

2. Globalisation

3. Cosmopolitanism

4. Modernism

5. Critical studies

Essential reading :

Sriramesh, K. (2009). Globalisation and public relations: An overview looking into the future. PRism, 6(2). Retrieved from http://praxis.massey.ac.nz/prism_on-line_journ.html