Campaign collateral

Research shows that entrepreneurs are not aware of the importance of explaining their products and services to potential customers and investors. Select a start-up from the Hult Founders Lab or other start-up organisation and prepare five (5) different pieces of collateral material, including examples of paid, owned, earned and shared media. Each piece should have a promotion or information focus and all pieces should complement each other in terms of design or corporate identity. Word lengths will vary depending on the media selected.