This week, you will address a real company that does global business.
Note: Please refrain from using assignments from other classes that you have taken.
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:
- Describe the main line of business of the company.
- Name 4 of the countries in which the company operates.
- Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
- Target market
- Product strategy
- Distribution strategy
- Communication strategy
- Pricing strategy
- Describe any differences observed in the implementation of this concept from one country to another.
This assignment will be assessed using additional criteria provided here.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I,” “we,” and “you” are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6–8 pages in length.
Please submit your assignment as a Word document in APA format using the attached template.